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Must Have:
·
Ultimate Guide to Google AdWords · by Perry Marshall
·
Landing Page Optimization: Testing and Tuning for Conversions · by Tim Ash
·
The Google AdWords Training Workshop DVD
· Master Negative Keywords List: Don't Pay For Clicks You Don't Want!
· Infusionsoft: Email Marketing & Follow-up System
· WordTracker: Keyword Research Tool
·
The Fred Factor: How Passion Can Turn The Ordinary Into The Extraordinary · by Mark Sanborn
Other Great Resources:
·
Outliers: The Story of Success · by Malcom Gladwell
·
Blink: The Power of Thinking Without Thinking · by Malcom Gladwell
·
Advanced Google AdWords · by Brad Geddes
·
Google AdWords For Dummies · by Howie Jacobson
·
Search Engine Optimization All-in-One Desk Reference For Dummies · by Susan Esparza
·
Search Engine Optimization For Dummies · by Peter Kent
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